https://www.sahilymcmillan.com/home daily 1.0 2025-02-03 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/11b18c82-288f-4bcb-8968-9d6e95fdc64b/sahily-mcmillan-ux-designer-10-square.jpg Home - Hi! I’m Sahily. ‍ I am facilitator that thrives at the intersection of the business and customer needs. With over 10 years of experience in marketing, leading creative strategy for social media and web, I have a deep understanding merging business goals with data-driven decision-making. I am a UX Designer and Content Strategist that loves working within a team, but I'm also a self-starter who is curious, customer-obsessed, and enthusiastic about improving digital experiences. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1651081159766-007895PV12UFCIRDLRFM/unsplash-image-NBVi9zj2egU.jpg Home - Recent Work Bring Your Own Device | T-Mobile https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1651007842887-LD38HDD2NIEEYGOABXF2/sahily-mcmillan-ux-designer-13.jpg Home https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1651081483423-UOXUZ0AHE4LRRYZZDUSE/sahily-mcmillan-ux-designer-4.jpg Home https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1657656817625-MNMLKS1NBPNECIP7XJ24/unsplash-image-UgA3Xvi3SkA.jpg Home https://www.sahilymcmillan.com/about daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/37869e1e-9ac1-4f84-8141-f2dc191df7e0/sahily-mcmillan-ux-designer-6.jpg About - Hi, I’m Sahily. I am passionate about user experience, digital design, and optimizing every interaction that I can sticky-note-exercise my way through. With over 10 years of experience in marketing, leading creative strategy for social media and web, I have a deep understanding merging business goals with data-driven decision making. I love working within a team, but I'm also a self-starter who is curious, customer-obsessed, and enthusiastic about UX design. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/a436f8d8-f670-4353-891f-113dff4df5bf/3DD5DED6-229C-4CBC-963F-032CF4D36CC4.JPG About - Outside of my work I enjoy… Roller skating Photography Digital Drawing ✈️ Traveling https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.sahilymcmillan.com/contact daily 0.75 2023-12-26 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1651007842887-LD38HDD2NIEEYGOABXF2/sahily-mcmillan-ux-designer-13.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.sahilymcmillan.com/otherwork daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/214a47e7-e3a3-4ebd-b490-6b1d6ee8f77c/Miami-beach-1-web.jpg Other Work https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/5437bbb2-0d31-4c52-b9ac-c152e9b1b9ef/Citrus.JPG Other Work Citrus https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/c9e0e2c0-a740-4059-918a-100f34b4d8a0/02mcmillan-crow-linocutprint-7.5x10-75.jpg Other Work The Crow https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/dead0d31-1f3a-47c8-8186-bbde8e7cd1e5/Miami-beach-3-full.jpg Other Work https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/ff0a356a-00e7-4011-ba7f-185cc38b025f/IMG_0056.JPG Other Work Florida Orange https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/b7f3f57b-bc7c-4316-8fde-99e8f50b4b72/Sahily-McMillan-Bloomin-Disco-print.JPG Other Work Bloomin' Disko https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/c52ef2cd-2f37-44c4-9db1-85db1eb750bb/Miami-beach-web.jpg Other Work https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/039f83c4-82ce-462a-99e3-73f9a262dca6/IMG_0053.JPG Other Work Pomegranate https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1a3860eb-08a2-4545-8e30-74601ec142e9/Raven-screenprintonpaper-8x10-2022.jpg Other Work Raven https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/17a3cc20-b9f4-43b0-a931-ede57e079304/IMG_0054.JPG Other Work Piña https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/412bf3ba-77d2-4499-b893-3775c50c7715/4C61FD4D-91F1-4478-99A9-601FF52909DE.JPG Other Work Step into Pink https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/c777ab0f-cc7b-4445-93b0-d8a44b71e69c/IMG_0057.JPG Other Work Dragon Fruit https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/a77671c9-e521-453b-ab45-c3343af04ea6/currently-carving-january.JPG Other Work https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/66947059-e1ca-49c6-b02a-fdfe31f2e786/IMG_0055.JPG Other Work Banana https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/cfc380c9-ff96-4071-a42e-f12a83995048/Groovy+mushrooms+2024.JPG Other Work https://www.sahilymcmillan.com/resume daily 0.75 2023-12-12 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1651081483423-UOXUZ0AHE4LRRYZZDUSE/sahily-mcmillan-ux-designer-4.jpg Resume - Web UX Designer https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1657743909640-ICYAZUFTAVQ5V3VH3MYG/unsplash-image-v9vII5gV8Lw.jpg Resume https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1657744156823-M60CPZPBVZN8I8362LNA/unsplash-image-4tXfdctTcWs.jpg Resume https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1657744285181-OS03Q4KMS6XL3BC39TIG/unsplash-image-Yb6GV58RoDk.jpg Resume https://www.sahilymcmillan.com/portfolio daily 0.75 2023-04-11 https://www.sahilymcmillan.com/portfolio/case-study-byod monthly 0.5 2022-07-04 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d149fc04-a73e-48d5-86ba-e071d3478406/Bring+Your+Own+Device+artifacts.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d3b36c85-d058-43b5-b182-1b0e37de37a6/Bring+Your+Own+Device+User+Journey.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/ff6ed0b6-fbe8-4222-92a5-f78d579625de/2.0+BYOD+User+Flow.jpg Portfolio - Bring Your Own Device | T-Mobile - Wireframe Using the insights I gathered from the user research and customer journey exercise, I built a wireframe that encompassed: Bringing key information to the top of the page. Visual cues of how many steps there are in the process. Clear calls to action. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1662660422943-WP9NLSL4O6Q9PLGOG7MB/unsplash-image-NBVi9zj2egU.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio - Bring Your Own Device | T-Mobile https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Portfolio - Bring Your Own Device | T-Mobile https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Portfolio - Bring Your Own Device | T-Mobile https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1662659596898-FJVKLVVXAQUIC5T2BVBO/unsplash-image-Dilfan21P8o.jpg Portfolio - Bring Your Own Device | T-Mobile https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/039fd26a-3cbf-48f9-ae71-7f3c9e64d13f/BYOD-Before.jpg Portfolio - Bring Your Own Device | T-Mobile Before | Bring Your Own Device Landing Page https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/ff6dabd1-9710-437e-97dc-952b80abed1f/Revised-Bring-Your-own-Device.png Portfolio - Bring Your Own Device | T-Mobile After | Bring Your Own Device Landing Page https://www.sahilymcmillan.com/portfolio/case-study-blue-pencil monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/8ab79442-c88f-4703-a90c-4a7015604af0/Ideation+Session.png Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/3c435554-5523-4d6c-bbb8-0bfb1be602f3/election-information_journey-map.pptx.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/8210e05f-35e5-4120-ac57-eea118bfaab6/usability+testing Portfolio - Election Information Browser Plugin - I conducted usability testing with 6 participants. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/fcd6d9e8-4983-4ba2-a250-4ea79a392e4e/Election+Information+_+User+Flow-.png Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/69c00c61-504e-4820-a015-065466add756/sketch-browser-plugin.png Portfolio - Election Information Browser Plugin - The drawing board At this step in my process, I took all of the key features that the concept testing revealed with the user journey in mind and drew a sketch of how this may look as a browser extension. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/84d9d722-80ee-409e-8ac0-ee904edd5d00/Usability+Test+Results.png Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1656998742414-IHJORLC1GAQN11CENFLK/unsplash-image-_Zua2hyvTBk.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1656998764566-RLKZN4E7DFDAA7UR3LID/unsplash-image-g9KFpAfQ5bc.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/a623914d-0f9f-403c-9e91-234f5538d512/Sign+Up.png Portfolio - Election Information Browser Plugin Onboarding experience: User information https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/af89e84c-61d6-42d4-8fa2-53501e5f18ca/Browser-concept-1.png Portfolio - Election Information Browser Plugin Article on news website https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d72f582f-4320-4925-9667-1135e58d5a26/Slide11.jpeg Portfolio - Election Information Browser Plugin Blue Pencil Mood Board https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1662663081690-6K2NEZYW75S9QR8NWX86/unsplash-image-ls8Kc0P9hAA.jpg Portfolio - Election Information Browser Plugin https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/961a65f3-d454-4d7b-aaaa-fae18f0d7893/Personalize.png Portfolio - Election Information Browser Plugin Onboarding experience: User customization https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/b58cb1c0-a89e-422f-8078-e77a389d54f9/Browser-concept-2.png Portfolio - Election Information Browser Plugin Reader view with simplified view https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1fe75315-be1d-4e72-b8bc-522c18e2f6aa/slide12.png Portfolio - Election Information Browser Plugin Color palette https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/01a4f9f7-6345-4c2b-a0ad-a0e00b3e9dfa/Home+Screen.png Portfolio - Election Information Browser Plugin Home screen https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/07aa19ef-d0d1-4944-9ec0-0aedc3e7a7a5/Browser-concpet-3.png Portfolio - Election Information Browser Plugin Misinformation identifier feature https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/8d74cecf-46d1-4eb1-a40f-24255f0ad4a5/Slide13.jpeg Portfolio - Election Information Browser Plugin Blue Pencil typography https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d0498651-a770-419c-b7dd-4d28e1dd8bcd/Newsfeed.png Portfolio - Election Information Browser Plugin Article feed https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/f7cda3ad-c7bd-4810-833a-47a052813c5b/Slide14.jpeg Portfolio - Election Information Browser Plugin Blue Pencil Ions, Atoms and Molecules https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/ce746e0c-4815-4ad9-9dca-060d0c9b9237/Content+Screen.png Portfolio - Election Information Browser Plugin Article example https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/e7fe6560-1fbd-4204-9b06-019f6feed86b/Slide15.jpeg Portfolio - Election Information Browser Plugin Blue Pencil Organisms https://www.sahilymcmillan.com/portfolio/case-study-stanley-blog monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/e6a7d921-dabf-4ca5-be45-817e6b20bd44/Stanley-Navigation-Map.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/b8d8b2e7-bba2-4bcb-990b-7194a11d0075/Stanley+Blog+Catagory+Wireframe.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/72d13b3a-67e4-4ab0-a559-7384378293cf/blog-your_story-old_vs_new-header_1024x1024.jpeg https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/3f2a1a65-9366-447d-800d-30b2d4e8d3a0/undraw_Goals_re_lu76.png Portfolio - Stanley Blog | Stanley Brand https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/e3cff7d1-4489-4dc9-b88b-a7bce45df514/undraw_Design_feedback_re_8gtk.png Portfolio - Stanley Blog | Stanley Brand https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/6c12e4c3-8d67-46e6-a68d-7faead55c106/undraw_Journey_re_ec5q.png Portfolio - Stanley Blog | Stanley Brand https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/376fe2ee-bd42-490d-b91c-2f503313b068/Web-traffic.png Portfolio - Stanley Blog | Stanley Brand https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/93303501-6946-4001-9aa2-788b99887fcf/Untitled-2.png Portfolio - Stanley Blog | Stanley Brand https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/5f0cd011-7a15-4e8e-80c2-981959b143e5/stanley-stories.png Portfolio - Stanley Blog | Stanley Brand Stanley Blog | All Categories Page https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1669138267619-VPL2XGHZZEK6EJXOQDZX/screencapture-stanley1913-blogs-recipes-2022-11-14-12_27_26.jpg Portfolio - Stanley Blog | Stanley Brand Stanley Blog | Recipes Category Expanded https://www.sahilymcmillan.com/portfolio/case-study-coverage-beyond monthly 0.5 2023-04-04 https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d67e4a84-3663-4599-b14c-1c10af384ca1/Wire+frame.jpg https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/40cf79f3-5719-4f31-bbcd-1aa40cd970c2/Flow+chart-+General.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/dbfec89b-3e54-4e66-a0c2-a6350adf68a8/coverage-beyond-wireframe.png Portfolio - Coverage Beyond | T-Mobile - Wireframe Using the insights I gathered from previous user research and data on similar page experiences, the customer journey exercise, and the business needs, I built a wireframe that encompassed: Bringing key user benefits and campaign messaging to the top of the page, organized by the business priority. Table to compare benefits based on the plan the user has or is considering. Clear calls to action. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/8438e6c6-d4bd-4b79-b1c4-8b7526dce096/TFB-Coverag-Beyond-Final.png https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1680643540679-V9ML6FM85COHBLC7LMSM/unsplash-image-96A9UTFAMUM.jpg https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/1662659596898-FJVKLVVXAQUIC5T2BVBO/unsplash-image-Dilfan21P8o.jpg Portfolio - Coverage Beyond | T-Mobile https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio - Coverage Beyond | T-Mobile https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Portfolio - Coverage Beyond | T-Mobile https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/ac7ee3bf-52ad-4d00-aec8-750b15149491/TFB-Coverage-Beyond-R1.png Portfolio - Coverage Beyond | T-Mobile Round 1 | First high fidelity wireframe showing the page/messaging hierarchy. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/48b418ab-b49e-4630-8c09-27f911236fb5/TFB-Coverage-Beyond-R2.png Portfolio - Coverage Beyond | T-Mobile Round 2 | In this version, imagery and messaging is updated to align with the shift in the overarching campaign direction. I then worked to distill this direction to align with the need of digital users by keeping the copy concise. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/e19df23c-d44d-4221-9ce5-b41940ef39bc/TFB-Coverage-Beyond-R4.png Portfolio - Coverage Beyond | T-Mobile Round 3 | The messaging continues to shift, as do visual elements. For example, the icons in the previous version did not align with the branding, so they were updated to better align. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/a9695d70-2a66-4039-add2-644289a4ace3/TFB-Coverage-Beyond-R5.png Portfolio - Coverage Beyond | T-Mobile Round 4 | The messaging continued to be tinkered with in this round of review and there needed to be a better way to communicate the plan benefits to users in a way that was easier to compare and skim. https://images.squarespace-cdn.com/content/v1/622fae4b515ea40210f59f04/d0299d5a-d867-49e6-8308-8e42386cdfaa/TFB-Coverag-Beyond-Final.png Portfolio - Coverage Beyond | T-Mobile Round 5 | In this round, the page was almost final. There messaging direction was locked and I partnered with our development team to create an HTML table that could solve for the need to have a comparison feature that did not currently exist in our component library.